24 May
2012
- A new proposal document from the Royal Borough of Kensington and Chelsea places culture and the creative industries at the heart of future development
- Kensington and Chelsea aims to become the first local authority to undertake a borough-wide approach to cultural placemaking and to integrate culture into the borough’s economic development through planning.
The new proposals, which put cultural placemaking at the heart of major future development and planning activity across the Royal Borough of Kensington and Chelsea, were announced last night [22 May 2012]. The proposals seek to spark debate and stimulate ideas from across development, planning, cultural and creative sectors to form new thinking and partnerships to create new places. Feedback on the proposals will influence future Council policy in this area.
Download the document here: http://bit.ly/J6AMK2.
The Royal Borough is home to some of the world’s most significant visitor attractions, cultural organisations and creative industries and is home to large numbers of artists, designers, musicians and the creative professions. The borough’s focus on the creative industries mirrors the Capital’s status as a global leader in the creative industries (one in 10 jobs in London is in the creative industries and the sector has outperformed most industries since 1998).
The Council’s new cultural placemaking proposals, developed in partnership with Futurecity and BOP Consulting, aim to build on the Royal Borough’s Arts and Culture Policy. This Policy sets out to create a stronger, more sustainable creative economy, placing the borough at the forefront of contemporary creativity, and enabling residents to access internationally excellent culture and using culture to attract inward investment.
Central to the new thinking is:
- Placing cultural commerce and the creative industries at the heart of the Council’s future economic development through planning. (The Council will be the first local authority in the UK to take this approach.)
- Applying the concept of cultural placemaking right across Kensington and Chelsea - viewing the borough as a tapestry of existing and possible creative districts and neighbourhoods, which can realise their full potential through cultural placemaking.
- A new Creative District Profiler developed by Futurecity and BOP Consulting, to assist in cultural placemaking.
- The opportunity for internationally significant collaborations between developers and the creative and cultural sectors to produce bold new ideas.
The Council’s new thinking seeks not only to benefit its existing neighbourhoods, residents and businesses but also, crucially, to help realise the right environment for the creative and cultural economy of the Royal Borough to flourish and grow, making it as attractive as possible for the creative and cultural industries.
The Royal Borough, although the smallest London borough in size, is the fifth largest in terms of the importance of the cultural and creative sectors to its economy. The borough is home to 4,000 creative businesses, over 15 per cent of its employment is in the creative and cultural sector, while over 30 per cent of the borough’s business units house creative and cultural businesses. Maintaining a vibrant high street with a strong retail mix is also important: research shows that the number one reason for visiting the borough is ‘to shop’ – each year, more than 13 million people visit Kensington and Chelsea, spending a total of £1.3bn.
The new cultural placemaking proposals follow in the wake of Saatchi Gallery’s arrival on the Kings Road in 2008, and the reopening of Exhibition Road earlier this year, transforming the home of world-renowned institutions such as the Science Museum, the Natural History Museum and the V&A, into the UK’s most accessible cultural space. In 2014 the Design Museum will move into the former Commonwealth Institute building on Kensington High Street, establishing the heart of a major new design quarter in the Capital and creating a significant moment for cultural placemaking in the Royal Borough.
The Council’s cultural placemaking proposals call on developers seeking to work in the Royal Borough to:
- Embed culture and the creative industries into their thinking right from the start of the development process.
- Be even more imaginative and bold in their thinking and proposals, in particular masterplanning design, the animation of new places and creative and commercial ideas for the public realm.
- Explore and anchor the heritage and contemporary cultural context of their sites as fully as possible.
- Work with the Creative District Profiler to identify the potential of a proposed site to become a creative district.
- Brand and animate their developments, through interventions, temporary creative spaces and long-term cultural provision, partnerships and programming.
- Be active in forming creative partnerships with the Royal Borough’s diverse communities, local and international cultural providers and the creative industries to influence development
- Form long-term partnerships with cultural providers to influence the style and content of cultural amenities, not merely their existence.
Cllr. Nicholas Paget-Brown, Deputy Leader of the Council and Cabinet Member for Transportation, Environment and Leisure
, says: “The borough’s economic future and the vibrancy of our neighbourhoods are closely linked to the success of our creative industries, tourism and the cultural sector. We believe that adopting a cultural placemaking approach to planning and development across the entire borough has the potential to create places to benefit present and future residents and businesses, stimulate home-grown cultural talent and make the Royal Borough the choice for international creative companies seeking to locate in London.”